GREAT IS THE STARTING LINE, NOT THE FINISH LINE
Great is permission to play; excellence is the goal. Start with great, and then make it better. Remove bad experience from our customers’ vocabulary.
LAUGH, A LOT
Create fun. Be who you are. Embrace your weirdness.
IF YOU CAN’T MEASURE IT, IT DOESN’T COUNT
What it looks like only matters if it delivers. Substance over flash. Aesthetics and function cannot be separated.
EVERYONE IS A LEADER
Change is constant. Lead it, embrace it and drive it without whining or complaining. Let your inner mensch shine.
SAY WHAT NEEDS TO BE SAID
Don’t be afraid to speak up for what you believe. If you don’t say it, who will?
FAST > SLOW, BETTER > MORE
We all know quality is better than quantity. Do it well, and do it right, on deadline and under budget.
START WITH THE USER, END WITH THE USER
It’s not about you; it’s about our customers. We have the pleasure of getting together every day because of the value and service we provide our clients. Our work for them is how we continue to make a difference in the world.
Everything you do counts. Be accountable. Be present. Be honest.
DON’T BUILD UGLY
Embrace great design and make it last. Build it for 100 years. Good design is good business.
LEAVE THE WORLD BETTER THAN WE FOUND IT
What is good for our community and our environment is good for our business, too. Think sustainable, live social good and plan for the long-term.